Custom ticket books are collections of paper tickets that are used in event planning, audience ticketing and serve as key branding opportunities. Thoughtful design choices allow event managers to plan seamless event entry, all whilst adding to the brand’s promotion goals and enhancing marketing opportunities.
Custom ticket books help to streamline event ticketing for general admission events, VIP events and give attendees information based on the event. They offer a unique opportunity to engage event attendees with brand promotion and strengthen brand identity.
The printing industry plays a strong role with regard to ticketing and helps make graphic design ideas and event branding come together. They often work closely with event managers and certain marketing teams to achieve event vision and goals.
Ticketing systems are one of the few physical takeaways from music festivals, sporting events and event fundraisers. This offers organisers a key opportunity for establishing brand identity, leaning into sponsorship opportunities and event marketing in general.
There are a few key considerations to consider when designing a visually appealing and brand-aligned custom ticket book, which we will dive into.
To enhance brand recognition, logo placement should be in high-visibility areas, where it is likely to catch people’s eyes and help establish brand identity. Placing it in a high-visibility area or multiple areas is a great way to do this. Some techniques include adding the logo as a background for the ticketing, having the event font on the top, placing it on the sides and at the very top.
Readability and visual appeal should be key graphic design principles followed when choosing a font. Certain typography is inherently visually appealing and readable. Choosing a font that is used in your logo throughout your event or that is unique to your brand is a great way to establish brand identity.
Colour is closely linked to emotion, and therefore, using the right colour palettes in order to create a mood is a great event marketing strategy. It is important to first identify the mood you want to create in your event before doing some research into what colours can be used to elicit those desired feelings.
Our various design templates may help you achieve this.
Unique imagery, patterns, and textures that evoke emotions, create key focal points, and tie into event themes help create memorable tickets that incorporate the main event designs into your custom ticket books. This helps create visually appealing tickets that act as souvenirs many years after the event.
Here at The Wristband Co., we offer printing options such as digital printing, offset printing and screen printing.
Screen printing offers the most vibrant printing, whilst digital printing offers speed and efficiency. Offset printing, on the other hand, is great for large orders. Ask us for advice on which printing option is the best for your vision and budget.
Various special printing techniques such as embossing, debossing, foil stamping, and spot UV can add value to ticket books by enhancing their unique features, making them stand out from the crowd and, therefore, memorable to attendees.
Special ink types, such as metallic inks, can create stand-out tickets that are visually appealing and add character to ticketing systems that are otherwise overlooked.
When it comes to choosing paper stock for your ticketing books, there are a few things to keep in mind. These include:
Ask us for advice on what paper stock is best for you, given these considerations.
There are numerous differences when it comes to paper types for ticket books.
One of the main differences is the texture. The main paper types that have different textural finishes include: glossy paper, matte paper, textured paper and metallic paper. These influence aesthetic finishes but also add to the overall vibe of the ticketing system.
Different specialty papers, such as metallic, pearlescent and translucent paper, add value to the ticket, and give the impression that it is a one-of-a-kind collectible ticket. A small investment in specialty paper adds immense perceived value to the ticket.
Of course, choosing the best paper type for your event and marketing depends on your brand goals, as well as your clientele base.
Coated paper is created by coating it with a polymer-based substance, and is often done to improve printing outcomes. Coated paper tickets can hold ink better, allow for a smooth finish with vibrant colours and are more resistant to wear and tear, compared to uncoated paper.
Sustainability is an important factor when it comes to choosing the right paper for your ticketing. It is something that clients often look out for, as there is an increasing market push to more sustainable practices. Investing in recyclable paper is an easy way to improve your carbon footprint and attract eco-conscious event attendees without investing many more resources.
Choosing a paper that is FSC-certified is also a great way to show your commitment to environmental responsibility and reduce your environmental impact. The Wristband Co. produces all of our tickets using 350 gsm paper stock, which is biodegradable, compostable, and recyclable, making our ticket books as eco-friendly as possible.
Whilst visually appealing custom ticket books are no doubt important, some key essential features are required to achieve the functionality required for ticketing systems.
Key design elements such as perforated stubs, number systems, micro text and watermarks all allow tickets to be authenticated, and prevent fraud and recopying of physical tickets.
Other higher-level security features used in custom ticket books include barcodes, QR codes and holographic elements, which allow event organisers to ensure there is no counterfeiting of tickets.
These elements, especially QR codes, can also act as information hubs for people by scanning the code and accessing event maps, times and other quick links that may be useful to enhance the attendee experience.
Adding creative, special features such as tear-off sections, scratch-off areas, and folded tickets can easily enhance the user experience.
For example, scratch-off areas can be used to reveal unique access codes, whilst tear-off sections can be used for things such as voucher exchange and allow users to keep part of the ticket as memorabilia after handing in the tear-off sections.
Custom ticket books offer unique opportunities for effective marketing by helping to increase user engagement and drive sales.
Cross-promotion opportunities with local businesses and other partnerships can also help expand your reach and bring added value to ticket holders. Teaming up with local businesses and offering discounts to ticket holders is a great way to expand your reach and offer incentives for ticket sales.
Online social media campaigns, using custom ticket books as a focal point, are another great way to increase reach, and online engagement is a key way to advertise your event. Using QR codes for sign-ups to loyalty programmes is an easy way to access email marketing, as well as SMS marketing using hashtags, coupons and special coupons to attendees, for example.
Recording ticket sales and use with QR code scanning can also generate market leads and collect customer data for targeted marketing and promoting future events.
Custom ticket books are powerful tools to use when it comes to creating brand identity, elevating user experience and offering unique marketing opportunities, which other ticketing systems can often struggle with.
Utilising special design elements such as colours, logos and fonts which are unique to your brand, as well as safety features such as perforations and QR codes, are all great ways to integrate aesthetic appeal with functionality.
There are many things you should consider when it comes to designing a ticket book that is both functional, offering security features and marketing opportunities, with customer-centred features such as sustainable paper use, and memorable designs.
Ticket designs should both stand out and work for you as an extension of your event’s identity.
To leverage the full potential of these powerful marketing tools, our team offers expert advice on ticketing systems and can guide you to choose the right elements for your event/brand.
Contact us at 08 8363 4850, or flick us an email on [email protected] for more information on what we can offer you.
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Saturday 10:00 AM-5:00 PM
Sunday CLOSED
38 Little Rundle Street Kent Town SA 5067
08 8363 4850
ABN: 62 239 772 879
The Wristband Co. is located on the traditional lands for the Kaurna people, and we respect their spiritual relationship with their Country. We also acknowledge the Kaurna people as the custodians of the Adelaide region and that their cultural and heritage beliefs are still as important to the living Kaurna people today.
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