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GenusPlus Group, a national leader in power and communications infrastructure, has partnered with The Wristband Co. to support R U Ok? Day 2025. The annual day of action is held across Australia on the second Thursday of September. The event encourages individuals to engage in open conversations about mental health, bullying, and suicide prevention.
The GenusPlus Group ordered 1,500 custom silicone wristbands and 1,500 lanyards from The Wristband Co. The bands align with the company-wide safety message: Think Safe. Work Safe. Home Safe. The items carry the Genus and R U Ok? Day logos along with the message:
The corporate campaign’s goal was to spark meaningful conversations among their 1,400+ employees while reinforcing their commitment to workplace safety and mental health.
GenusPlus brought The Wristband Co. a clear vision for the concept and design they wanted for the event. They just needed support to bring their ideas to life through professional designs. The main challenges included:
Without the proper design and product solution, GenusPlus risked missing the opportunity to support an important cause and strengthen its own internal company culture, which is built around safety and well-being. GenusPlus sent over some ideas, and our design team started working on wristbands and lanyards that aligned with their brand guidelines, fonts, and colours, as well as those of the R U Ok? Day event.
The Wristband Co. worked closely with GenusPlus to design and create two products:
We delivered wristbands made from durable, hypoallergenic silicone and lanyards made from 100% post-consumer polyester, which ensured both products were comfortable and long-lasting.
The Wristband Co.’s design team collaborated closely with the Genus team to transform their initial ideas into professional designs that balanced corporate branding with the event’s national mental health message. The collaboration was intentional and hands-on, ensuring that each design detail aligned with both brand standards.
The process was quick, smooth, and efficient. Here’s a timeline of events from design inception all the way through to delivery!
The campaign successfully united GenusPlus Group’s 1,400+ employees around the important cause of R U Ok? Day. The fast turnaround time for the products enabled GenusPlus to distribute over 1,500 custom wristbands and 1,500 lanyards well ahead of the event, creating strong visibility for their safety and wellbeing message: “Think Safe. Work Safe. Home Safe.”
The initiative not only reinforced GenusPlus’ culture of care but also helped foster important dialogue among staff, reducing stigma around mental well-being and bringing awareness to an important issue impacting the community. The overwhelmingly positive client feedback and a 5-star review are a testament to the campaign’s effectiveness.
“Just advising we have received our delivery. They look great! Very happy with the end result 😊 A big thank you to your team and all their hard work!”
“A big 5 star review for the team and their service at The Wristband Co. from the initial communication their response was prompt and understood exactly what I was looking for. Their production and delivery turn around is very fast and the end product received is awesome. A great friendly team which made the whole service aspect even easier. Highly recommend.”
If you’re planning an awareness campaign like GenusPlus, please feel free to contact The Wristband Co. today at 0883634850 or email us at [email protected].
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38 Little Rundle Street Kent Town SA 5067
08 8363 4850
ABN: 62 239 772 879
The Wristband Co. is located on the traditional lands for the Kaurna people, and we respect their spiritual relationship with their Country. We also acknowledge the Kaurna people as the custodians of the Adelaide region and that their cultural and heritage beliefs are still as important to the living Kaurna people today.
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