Pre-designed ticket books (tickets which are ready to use, with designs such as “admit one”, “drink ticket”, and “food ticket”) are tearable tickets used for practical event purposes, such as admission, as well as giveaways and promotions.
They’re a versatile marketing material and endlessly useful. Using pre-designed ticket books for your promotions and giveaways increases the value and guest enjoyment of your event, as well as being an excellent tool for ongoing brand awareness, not to mention they’re incredibly convenient and cost-effective.
Pre-designed ticket books have several key features, including high-quality stock, recyclability, perforation for easy tearing, and sequential numbering.
Pre-designed ticket books differ from custom ticket books because you select a pre-made design. There are several classic options to choose from, covering everything from food and drink to admission levels.
Pre-designed ticket books have many great advantages for businesses, primarily the ability to be shipped to you the same day your order is placed, cost-effectiveness, ease of use, and consistent branding.
There are many different ticket types to choose from, so it can be a bit daunting. However, by thinking about your event, your branding, and your needs, it’s easy to choose the right one! Here are the main ticket types:
One of the most popular uses for pre-designed ticket books is raffle events. Raffle tickets are numerically sequenced and generally purchased in two matching sets.
One is given out to guests, and the other is used for the raffle or prize draw.
Event admission is probably what first comes to mind when you think of tickets! Pre-designed tickets make event management a breeze – simply collect, tear, or check off tickets with entry.
While it’s still useful to have them numbered for attendance tracking, event admission ticket books do not have to be purchased in pairs, unlike raffle tickets.
Pre-designed ticket books also work amazingly well for vouchers and coupons! The consistency of the tickets makes it easy to tell what the voucher is for, as well as keep track of how many have been distributed and/or cashed in.
Popular promotional vouchers include beer, wine, or spirit vouchers, food item vouchers, and vouchers for ride or game admission at festivals and fairs. Most coupons are worth a particular dollar amount (like $1, $2, or $5 tickets). They add value for your attendees while also driving sales, as purchases are more likely to be made, so the coupon can be used.
For events with multiple entry levels, clear ticketing is a must. VIP passes grant exclusive access for some of your guests, and pre-designed tickets make it clear who’s meant to be where. VIP passes, along with multi-event tickets like season passes, encourage attendance and participation among your guests!
Along with the type of ticket, it’s important to consider the theme and timing of your event. Different ticking template designs are more or less suitable for different types of events – for example, fun, colourful tickets are popular for festivals, while a plain ticket is standard for quieter fundraising events and charity galas.
You can also get holiday-themed designs! Use your pre-designed ticket books to ride out the summer fun or bring Christmas cheer. Using holiday-themed tickets adds cohesiveness to your event and value to your guests.
Pre-designed ticket books are used across a wide range of event types, so no matter what you’re planning, it can be enhanced by a good ticket book! Some of the many events that benefit from ticket books are:
School Fairs are hotbeds of all types of tickets! Admission, raffles and giveaways, food and drink vouchers, and ride passes are some of the most common applications.
Pre-designed ticket books also work well at trade shows and expos! While admission and VIP passes are the most frequent ticketing implementation, tickets can also be used for talks, shows, or demos within the event itself, or as vouchers and coupons.
Concerts, community events, and shows at theatres all use pre-designed ticket books for admission, vouchers, and fundraising.
Season passes, or flexible admission date tickets, are very popular. Tickets can also double as admission and raffle or giveaway entry.
Pre-designed ticket books work well at conferences, exhibitions, and other corporate events, as well as at office events for larger workplaces.
Along with admission, giveaways, and attendance tracking, (limited) drink vouchers are a must for everything to go as smoothly as possible.
Profit margins and ticket sales numbers greatly depend on your region and target audience.
However, as a general answer, raffles usually generate a high return on investment. For fundraising events, the majority of the money raised is likely to come from sponsors as opposed to ticket sales, so keeping the tickets relatively low cost may help generate both attendance and overall profit.
Free ticketed events are a great idea as you’re able to track attendance, control the crowd (if necessary to conform with local regulations), and provide an extra touch for your guests.
However, it does mean you’ll need staff to check the tickets and to purchase and distribute the tickets themselves, which will be an additional cost to your event budget.
The best way to track attendance at your event is to use simple numbered tickets! Either collect them or cross them off a list at admission, and you’ll know how many people came.
You can also assign names or group names to ticket numbers when they’re distributed if you want to know exactly who attended (or ensure no one who was not invited is attending).
Pre-designed ticket books are also a handy marketing tool. They’re very cost-effective, especially compared with customised promotional materials, and the reliability of the designs fosters customer satisfaction and loyalty.
The low up-front price means they’re perfect for giveaways and direct-mail campaigns that maximise event attendance and sales, plus using pre-designed tickets means you’re ensuring consistent branding across events and promotions.
To plan out an effective promotion, you need to consider your goals, timeline, and customer base. Leverage a popular item or event, and bring in customers using discount or free item tickets. Don’t forget to factor in overhead costs!
There are several different ways to measure the success of your ticket promotion strategy. You could consider net profits, uptick in attendance, average basket size, or any other performance metric.
Cross-promotion is the collaboration between two or more businesses with the end goal of increasing brand awareness and boosting sales for everyone involved. A common real-life example would be the use of vendors at events, like food trucks at a charity fair. The existing customer bases from the businesses merge and make for a more successful event for everyone involved.
There are many amazing ways to utilise ticket books for your promotions! Here are some of the best ways to use ticket books to attract new customers and drive sales and engagement:
Ticket books can serve as contest entries or as the prizes themselves!
Tickets can represent a free item, such as a drink or snack. This brings in customers who are more likely to spend more once they’re there.
Tickets can also be used as coupons or for special deals on items or bundles.
Pre-designed ticket books work amazingly as discount vouchers! Saving a few dollars on items may slightly reduce margins, but it will be made up for by the massive boost in sales.
Tickets are also great rewards for customer loyalty or as a bonus on purchases!
Especially in today’s world, making sustainable choices in your business, including your promotional materials, will do wonders for maintaining and growing your customer base, as well as future-proofing your brand.
Eco-friendly ticket books are FSC-certified, made from recycled materials, are biodegradable, and use environmentally friendly ink types. Utilising these ticket types will meet consumer expectations, enhance brand reputation, and contribute to environmental responsibility, all while maintaining high-quality ticketing solutions for various events and promotions.
All of our tickets at The Wristband Co. are made from 350 gsm paper stock – a durable yet eco-friendly choice that’s biodegradable, compostable, and recyclable, ensuring our ticket books leave a smaller environmental footprint than most alternatives.
Every great plan needs data monitoring and tweaking, and predesigned ticket books are included! To get the most bang for your buck, here’s what you can keep an eye on:
Return on investment tracking is an important part of general profit calculation. How much did it cost to order and distribute the tickets, and how much did they net you?
What’s the redemption rate of the tickets? If using coupons or free item tickets, how was that cost offset by overall sales?
Along with purchases and profit, there are other metrics to monitor, including lead generation, event attendance, social media following, and email or mailing list signups.
Almost every industry can benefit from utilising ticket books, including entertainment, hospitality, retail, and transportation.
Even when using a pre-designed ticket book, different ticket books are better suited for different industries. For example, food and drink vouchers work well for hospitality and events, while discount or bonus item tickets are better suited for retail settings.
Advertising and entertainment are some of the sectors that thrive from ticket-based promotions. However, the exact ROI varies wildly between individual businesses and events.
Discounts and special bundle tickets are very popular in the tourism industry, where the number of people through the door is the biggest priority!
In education, fundraising raffles are extremely popular, as is the case with pre-designed tickets for school events such as sports matches and balls.
To maximise your profit margins and understand what’s in your budget, it’s important to consider every step of the ticket ordering process.
Finding the right balance of high-quality materials, an adequate time frame, and remaining budget-friendly will help your business succeed.
The biggest step towards streamlining your order is getting in early! Plus, once you’ve ironed out what you want and when, every repeat order will be a breeze.
The exact steps vary based on your individual needs, but the basic steps are as follows:
If you choose to order your tickets from The Wristband Co., support is readily available. You can easily reach out via phone at 08 8363 4850, email us at [email protected], chat to us live or complete our online enquiry form.
The main thing that impacts the overall cost is the number of ticket books purchased in an order. The more you order, the lower the price per book.
Choosing a reliable ticket-book provider and reaching out with any questions or concerns is key!
Once you’ve gotten your pre-designed ticket books, you need to get your tickets out to your customers! There are so many ways to do this, but some of the most effective are:
Make sure you get your tickets right where you want them by sending them right to your customer’s door!
Foster good feelings and grow your repeat customer base by giving tickets away in-store.
For the biggest reach, use an online mailing list, social media promo, or website redemption code.
You can also go old school and reach loads of new people by using a street team to hand out tickets.
Cross-promotion and collaboration with other businesses will help you reach a new customer base and foster better community relationships.
All in all, pre-designed ticket books boost promotions with cost-effective marketing, have a wide range of industry applications, offer choices tied to sustainability, and promote customer engagement for measurable business success. They’re versatile, affordable, and are sure to promote, grow, and enhance your brand.
If you want to start using pre-designed ticket books to maximise your business, reach out to 08 8363 4850 or email [email protected] today!
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38 Little Rundle Street Kent Town SA 5067
08 8363 4850
ABN: 62 239 772 879
The Wristband Co. is located on the traditional lands for the Kaurna people, and we respect their spiritual relationship with their Country. We also acknowledge the Kaurna people as the custodians of the Adelaide region and that their cultural and heritage beliefs are still as important to the living Kaurna people today.
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