What are Custom Ticket Books?
Custom ticket books are perforated, rippable tickets made from cardstock in a convenient book format. Personalised tickets are excellent for enhancing events. They work as admission tickets, raffle entries, game prizes, tokens, and more! Plus, having customised tickets makes your event seem more cohesive. They are excellent keepsakes, and they work as an ongoing marketing tool.
In this article, we’ll cover some of the many uses of custom ticket books, including event management, fundraising strategies, and fostering audience engagement. We will also get into the benefits of custom ticket books, and some of the absolute best applications of custom ticket books.
Table of Contents
Fundraising & Charity Events
Custom ticket books are used in fundraising and charity events for donation tracking, fostering community engagement, event promotion, admission, and more! They’re the perfect touch for any fundraising effort, including charity auctions, community drives, and school fundraisers.
In charity auctions, claim tickets allow attendees to easily get the items they’ve won, while in school fundraisers they work similarly as raffle tickets. However, in community drives, such as can drives, tickets can work as a donation tracking tool. In these drives, there are often incentive prizes for the highest donors, so it’s important to know for sure who they are! For all events, beautiful tickets also work to promote events even ahead of time – especially in today’s age of social media!
How Do Custom Ticket Books Support Fundraising Efforts?
Custom ticket books support fundraising efforts by being a desirable item to obtain in exchange for a donation. Along with admission, tickets can be used for raffles and prize draws, food or drink vouchers, or entry into an activity. This in turn fosters event immersion, leading to greater participation and better donation outcomes.
What Features Make Them Effective for Donations?
Custom ticket books for fundraising work especially well, as you can personalise them or get different types to suit the needs of your charity event.
For example, you can get custom tickets in different denominations (e.g., $1, $2, $5), different access levels (Early access, VIP, general admission, etc.), or as comp vouchers (to be exchanged for a food item, a glass of wine, or similar.) The versatility of charity ticket books is one of their best perks.

Schools, Universities & Community Events
Custom ticket books are also great for schools, universities, and community events. School fundraising ticket books are often used directly to raise money for the organisation through charity events, but they are also perfect for school plays, sports, school dances, and festivals.
Customised tickets are great for these events as they can feature the school’s own branding, prevent fraudulent access to events, and be desired keepsakes.
In a similar vein, custom ticket books for college events are useful and crucial. They’re frequently used by campus events offices, student union groups, on-campus departments, and other branches of university event management to keep everything fun and running smoothly.
Personalised tickets are also a lovely touch at community events, even when they’re not directly linked to a school or university! Having branded tickets fosters a sense of belonging and community engagement, as well as lending a more official aire to even the smallest organisations.
How Can Schools and Universities Leverage Custom Ticket Books?
Schools and universities can leverage custom ticket books by standardising them across types of events.
For example, bulk ordering ticket books for the year’s sporting events rather than match by match. Excess tickets can also be used as giveaways, prizes, or raffle items.
What Unique Features Make Them Effective in Small Local Community Events?
Custom ticket books are especially effective in small local community events as they work as ongoing marketing as well as having a practical function.
When someone gets a ticket for admission to an event, they’re effectively leaving with a business card for the organisation that is running the occasion.
You can also use the same custom tickets for a variety of things during the event itself. For example, the same ticket that is checked for entry could also be exchanged for a free drink or food item once inside. Tickets can also be used to gain entrance to activities like games, crafts, cake walks, and raffles!

Concerts & Live Entertainment
Custom ticket books are a must for concerts and live entertainment! These events are almost always ticketed.
Even if the event itself is free, tickets are still crucial for crowd size control and event logistics, as well as knowing how many people were in attendance after the fact.
For entertainment events ranging from small local gigs to massive music festivals, custom ticket books are the way to go!
What Specific Features Do Concert Organisers Look for in Ticket Books?
One key feature that concert organisers look for in ticket books is customisability. They want the tickets they use to represent the vibe and branding of their occasion well.
Tickets from live music and concerts are often posted on social media, so it’s important that they look good and are clearly linked to the event.
Having numbered tickets and tickets for different areas of access are desirable features as well.
For example, VIP packages are major money makers, as well as being really sought after by event attendees. Custom ticket books make VIP access and control super easy!
School based events, like concerts, talent shows, and theatre productions generally are looking for high quality tickets that are affordable. They also need to show the important information about the event, and have recognisable branding (like the school’s colours, or the play’s title card.) For other school fundraising events, ticket books are in high demand for use as raffle tickets, meaning they need to be clearly numbered.
How Do Custom Tickets Improve the Attendee Experience?
Custom tickets improve the attendees’ experience by providing them with a spot at live music events and being an amazing keepsake after the event.
Custom tickets with event information on them can also help improve the audience’s experience.

Festivals, Carnivals & Galas
Custom ticket booths are also an amazing value add for festivals, carnivals, and galas. Event coordination and festival management are daunting tasks, but having custom ticket books takes a lot of the weight off.
For example, admission tickets help to manage the crowd and prevent unpaid entry, as well as streamline processes like bag checks and ID checks, which are especially crucial for food and wine festivals, galas, and other events where alcohol is present.
Custom tickets can also minimise alcohol-related harm by being used as drink vouchers. This is one of the easiest ways to ensure attendees don’t go overboard but still have an amazing time.
Custom ticket books can also be used inline with audience engagement strategies. For example, one of the most common uses of custom festival tickets is as raffle entries! Tickets can also be used as prizes themselves, and to allow access to festival games and other activities.
How Do Festivals Benefit From Using Custom Ticket Books?
Festivals benefit from using custom ticket books because they provide cohesive event management and make the event more enjoyable.
Cultural celebrations, like Oktoberfest, Lunar New Year, or pride events, can use custom tickets to promote their events with unique branding. Fairs and carnivals use tickets to add fun and whimsy to the event while simultaneously driving profit or donations.
What Unique Features Are Important for Festival Tickets?
Some unique features that are important for festival tickets include numbering, durability, and branding.
Numbering is crucial for tickets being used in prize draws and raffles, while durability is key as these events often last for a day or more, and the tickets still need to be usable after being crammed in a pocket or bag.
Finally, branding is crucial to further promote the event and to bring an official and cohesive feel to the festival.

Live Sporting Events
Custom ticket books are perfect for live sporting events too! Sports event tickets work to foster fan engagement and provide entry control, as well as attendance tracking after the fact.
Some common sporting events that really benefit from custom sports tickets include tournaments, marathons, and fun runs. Tournaments often have differing requirements (such as re-entry, multi-day passes, event-specific passes, and area restrictions) that make personalised tickets a must.
Marathons usually require at least two different ticket types (audience and athlete), and they really benefit from tickets that have event information printed onto them, like starting times, water stations, and routes.
Fun runs are generally held for charity, meaning custom, branded tickets help to drive donations and promote the event both in person and on social media.
In What Ways Do Custom Ticket Books Enhance Sports Events?
Custom ticket books enhance sports events by improving the occasion for the audience and making it run more smoothly for the event managers.
Personalised, attractive tickets make live sporting events feel more special while also working practically to control admission, seating, and VIP access.
What Features Are Crucial for Sports Tickets?
The features that are crucial for sports tickets are information and branding. Custom tickets should include the start time (and end time, if applicable) or the event, and other key knowledge such as location, seat, or race route.
They should also prominently display the team name or mascot, organisation logo, or other branding related to the event so they are official and foster a positive fan experience.

In Summary: Custom Ticket Books Use Cases & Features
All in all, custom ticket books enhance almost any event! They benefit from fundraising and charity events by driving donations and being usable for many different functions, including admission, comp vouchers, and prize draws.
Schools, universities & community events are improved by the easy management provided by custom ticket books, as well as the enhanced attendee experience.
Ticket books make running concerts and live music a breeze while also functioning as in-built marketing and providing flawless VIP packages.
Festivals, carnivals & galas rely on tickets to run smoothly and foster audience engagement, and live sporting events use custom ticket booths to enhance the event experience and do right by their fans.
No matter the occasion, custom ticket books are sure to add a personal touch, provide marketing for your event, and be a practical management solution! If you’re curious about The Wristband Co.’s products, and how they can benefit you in your next event, you can flick them an email at [email protected] or talk to one of their friendly team members at 08 8363 4850.