Custom silicone wristbands can be used in fundraising for raising money for your cause or organisation through their sales, while spreading awareness and brand recognition at the same time.
Silicone wristbands are trendy, affordable, and environmentally friendly bracelets that can be customised to display the name, slogan, or logo of your organisation.
When raising funds for a cause, custom wristbands can be a great tool for two primary reasons. Firstly, these wristbands are low cost, making them a high profit item to sell in a fundraising effort, or as a give away item in exchange for donations directly to your cause.
Secondly, silicone wristbands for charity foster community engagement, making your cause more well known, and driving desire for community support.
The combined benefits of greater profit margins, widespread recognition, and awareness, make custom silicone wristbands an excellent fundraising tool.
One of the best features of silicone wristbands as a promotional item is their cost effectiveness – even when they’re customised.
Exact pricing on these wristbands vary depending on the quantity you purchase, and the level of customisation you’re after, however as an example, for a hundred wristbands with custom text you’re looking at around $128 – that’s just over a dollar per band! Besides, if you order in larger quantities, the price per unit becomes even more cost-effective.
This makes custom silicone wristbands a budget-friendly option for smaller groups, such as sports teams, and school clubs, while still being highly cost-effective for larger groups such as nonprofits and charity events.
They’re a great option for a low-cost promotional item for giveaways, an attractive and practical marker of event entry, as well as being a sought-after memento for after the occasion.
These immediate pluses set silicone wristbands aside from other common promotional materials.
Other wearables such as t-shirts and hats are much more expensive than the economically priced charity wristbands, especially when they’re customised, and they’re also much less likely to be worn immediately or with as much frequency.
Other small collectibles, like pens or toys, are unlikely to be displayed publicly at all, and have no practical benefit for events, and other affordable fundraising solutions such as raffle tickets or chocolate bars come with additional complications, like organisation, separate prizes, and food storage issues.
In general, the minimal upfront cost of the wristbands is often immediately offset by factors such as event ticket price and donations raised. However, the larger benefit comes from the community engagement that’s promoted by the bands themselves.
The primary benefit of custom silicone wristbands is to foster community engagement and a good feeling towards your brand or initiative. Wristbands serve as a visual identifier that people support your cause proudly, driving others to do the same.
This gives a positive, “ingroup” effect, where people are drawn to support your organisation as it fosters a sense of belonging and inclusiveness.
These same values motivate your supporters to share more frequently on social media platforms, further spreading awareness and increasing event participation. A perfect example of this is what April did with her family fun day to raise funds and insight into Phelan-McDermid Syndrome (PMS) for her daughter Elsie.
This is especially key if you are practising value-driven fundraising, helping your community to feel good about doing good. Wristbands allow people to proudly show their values and are proof of their contribution to your campaign, attracting more like-minded individuals to your cause.
This works well for larger groups, such as environmental or medical research charities, but is also highly effective in drumming up local support for smaller fundraisers, like school functions or sports teams.
Engaging communities with wristbands isn’t always straightforward, so don’t get discouraged! Starting with giveaways can be a great way to attract interest in your wristbands.
For example, if they’re only available if you attend a sports game, festival, or other event, that makes them more desirable, making people more likely to attend in the future, or to purchase (or donate for) a wristband.
You can also look into having ambassadors promote your wristbands – just choose some stand-up individuals who reflect the values of your cause! That could be the players on your team, members of a school club, local celebrities, or even online influencers.
Wondering how exactly to implement custom silicone wristbands in your fundraiser? There are so many different possibilities, and you should feel free to take an idea and run with it!
Campaign creativity can be the make or break of a successful fundraising effort. However, here are a few jumping-off points if you’re feeling stuck.
The first thing you, and your event planners, should consider before you order silicone wristbands, are the needs and vibes of your organisation or event.
If you’re looking to get double the use out of your wristbands as a promotional tool and a practical one for event enhancement, think about colour-coded wristbands for safety, coatchecking, or ticket entry.
For example, if you’re hosting a charity run, you could consider distinct colours for enrolled runners, event staff, and spectators.
For schools, sports teams, or non-profit organisations, you may want to stick to your established brand colours, or those recommended by the marketing teams, to continue to foster familiarity and recognition.
If you’re planning a nighttime event, or just want more or a party, glittery wristbands might be more up your alley! On the other hand, for more formal events, people might not want to put a silicone wristband on right away, no matter how cute it is.
So if you’re hosting a gala, dinner, or dance, consider including the wristbands in a gift bag, or as a giveaway item to be worn later.
It’s important to tailor your innovative fundraising ideas to what is currently popular. This was amazingly demonstrated by one of the most successful fundraising examples of all time, and one of the first to make use of custom silicone wristbands, the Livestrong campaign.
In collaboration with Nike in 2004, Livestrong released yellow bracelets in a nod to that year’s Tour de France cycling jerseys. The wristbands exploded in popularity, and millions of dollars were raised for cancer research and survivor support.
These days, trends move quickly with social media, so catch them while you can! Look for phrases and slogans that can be hashtagged, don’t be afraid of a little humour, and ask around to see what works.
One of the most widespread and effective wristband awareness campaigns comes from the Keep a Breast Foundation, which seeks to destigmatise and educate about breast cancer.
Their “I <3 boobies” bracelets, and related merch, took the world by storm in the mid-2000s, bringing a lot of donations, and support for their organisation.
They’re a great example of what can happen if you’re not afraid to be a little out there and make custom silicone wristbands that speak your truth and bring people to your cause.
Other campaigns have followed in their footsteps, like the mo-vemeber and “grab life by the balls” campaigns for men’s physical and mental health. If being a bit cheeky brings support to a worthy cause, you’ve done a great job!
Just as in the famous campaigns for cancer research and patient support, custom silicone wristbands are an excellent way to spread awareness of societal problems, and expand one’s general knowledge of important topics.
Awareness wristband campaigns are a favourite of health organisations, social advocacy groups, and environmental causes for just this reason.
Wristbands are a visible signal that boosts public engagement and support for charitable causes.
The rise in public engagement when wristbands are distributed forms a positive feedback loop, leading to more donations and participation, which leads to more wristbands, and the cycle continues.
Even if members of the public don’t donate or get involved directly, they spread the word, feel more favourably towards the cause, and are more informed of its importance. It’s a win-win situation!
All in all, custom silicone wristbands are an excellent fundraising tool! They’re cost-effective, suitable even for those causes that are just getting off the ground, and sure to provide the most bang for your buck of pretty much any other promotional tool!
They’re perfect for increasing brand recognition and fostering community engagement by proudly showing support for a cause.
They’re suitable for just about any fundraising campaign out there, from fun runs to discos to school fairs, and you can tailor them to match your vibe at any time.
If you’ve got an event or campaign coming up, what are you waiting for? Custom silicone wristbands will bring you an excellent return on investment, strong local support, and the opportunity to trend, all while being cute accessories themselves.
If you’re ready to have a look at pricing and options, feel free to give us a ring on 08 8363 4850, or flick us an email at [email protected]. We can’t wait to hear from you!
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The Wristband Co. is located on the traditional lands for the Kaurna people, and we respect their spiritual relationship with their Country. We also acknowledge the Kaurna people as the custodians of the Adelaide region and that their cultural and heritage beliefs are still as important to the living Kaurna people today.
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